20 years of Lo Spaventapasseri
The Spaventapasseri is born in 1994 in the heart of the historic center of Genoa as a small textile laboratory. Over the years, while maintaining all production in Italy, it is becoming an internationally recognized brand.
Lo Spaventapasseri has always preferred the instinct for forms and fabrics to marketing, the emotion of details to fashion trends, and it has become one of the favorite shops of many Genoese women.
Over the years, customers know they can count on “dream-like” clothes, innovative and rich in shape, made with precious fabrics and unusual combinations, but always comfortable, feminine and suitable for women of all ages and sizes.
Nina is the creative designer, Sonia manages and coordinates all the activities; Cristina, Silvia, Simona, Paola and Laura (all employees with permanent contracts) take care of the clients and the shops.
After the first 5 years of experimentation, in 1999 Lo Spaventapasseri opened the first real shop (always in the historical center of Genoa) and started producing clothes in collaboration with specialized local laboratories. To maintain a high quality standard, the selected laboratories represent the result of a long selection process.
This means products made with care and attention to detail, but also quality of the workplace, quality in relations with employees and attention to environmental impact.
Since 2006 the success of Lo Spaventapasseri has grown and its products have spread in the most interesting concept stores and shops in the country with a distribution network of around 30 retailers (in Milan, Turin, Bergamo, Venice …)
In 2008 the Lo Spaventapasseri store moves to the central Via Luccoli in Genoa.
In 2014 we celebrated 20 years of activity.
Here is the anniversary postcard.
Lo Spaventapasseri is: